John Cantrell
I find the question
nobody asked.
Two decades inside other people's systems. Most of what goes wrong in them was decided by somebody who never knew they were deciding.
- Born
- Trenton, Michigan
- Raised
- Ecorse and River Rouge
- In IT since
- 2008
- NetSuite since
- 2013
- Based
- Jacksonville, Florida
01
Where I started
Nobody handed me a system.
I was born in Trenton, Michigan on Christmas Day, grew up in Ecorse, and moved to River Rouge at twelve. Downriver Detroit the whole way. The farthest I ever rode my bike as a kid was Trenton. I pedalled back to the place I was born and had no idea I was doing it.
I got put out at seventeen. Not a story I tell for sympathy, and not one I skip either, because it set the shape of everything after: when a door got locked, I went and opened one of my own.
School and I did not get along. I graduated on a technicality involving an unused TV Productions credit that counted as English. I spent more useful hours in the lighting booth than in most classrooms, which turned out to be the first honest sign of what I was actually for.
When a door got locked, I went and opened one of my own.
02
The journey
I kept ending up as the only one who knew how it worked.
Computers found me at eighteen, through friends, with no plan attached. Car wash manager, pizza parlours, a file clerk desk, then an IT assistant job at an engineering firm. I have worked professionally in IT since 2008.
Colorado, then Maryland, then Florida. Along the way I went from IT manager to operations manager to the person administering the ERP, which is how NetSuite happened: not a career move, just the thing nobody else would pick up.
That is the pattern, and it took me a long time to see it. The self-taught licence. The diploma technicality. The system at work that only ran because I understood the one thing nobody had written down. Over and over, I was the only one who knew. Not because I was the smartest person there. Because I was the one asking about the part everyone else had agreed to stop looking at.
Since 2013 that has mostly meant NetSuite, and since 2023 it has meant consulting on other companies' finance and operations systems. Numbers that do not tie. Reports that are both right. Processes that were never decided, only inherited.
I was the one asking about the part everyone else had agreed to stop looking at.
now
Where I am, and where I am going
It took eight years to notice the obvious thing.
I spent eight years meaning to start something of my own and never starting it. I kept looking for a subject. A niche. A noun to be the guy for. Every version of that required me to become only that thing, so none of them ever began.
What I actually have is not a subject. It is a lens. I see the question nobody asked. It is effortless, which is exactly why it took so long to spot: the thing you do without trying does not feel like a thing you do.
In September 2021 I wrote down what I wanted: a consulting practice of my own, and somebody to share it with. I re-read it five years later and both were true. I did not plan that. I just kept opening doors.
Now I am pointing the same lens at something new. Most businesses are sitting on work they already paid to produce, and doing nothing with it. Nobody asked why. That is the question I am on at the moment, and it is the reason any of this is being built in public.
What I have is not a subject. It is a lens.
Hire
Work with me
You already made the thing. Almost nobody saw it.
Most businesses are sitting on work they already paid to produce: the webinar, the talk, the long answer you wrote a client at eleven at night. It went out once and then it sat there. I turn that shelf into a presence, in your voice, without you writing a word.
- You will talk for an hour and not write a sentence. Good. Talking is the raw material.
- Nothing publishes in your name that you have not read first.
- No ad spend, no new hire, no website rebuild. Just what you already have, in front of people, on a schedule.
Still figuring it out, out loud.
That is the whole promise. If I work something out, I say it while it still matters.